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The brum

Wednesday, November 4, 2009

  • Is this ugly? Introducing the Brum, a bra for your bum

    Jennifer Romolini, Shine staff’s Avatar

    editor

    By Jennifer Romolini, Shine staff, on Tue Jul 8, 2008 4:36pm PDT

    Cendrillion Cheeky Brief at agentprovocateur.com

    Cendrillion Cheeky Brief at agentprovocateur.com

    I've never really been one to buy sexy, stylish underwear, especially not the expensive kind, especially not the kind that you imagine really put-together women wearing under their perfectly tailored clothes. So it makes sense that I might be a bit (heh) behind on the latest lingerie trends.

    But, today folks, I gave myself an education and let me tell you something: Butt is the new boobs. In fact, the hottest look in lingerie is actually something let's call butt cleavage and the best way to show off your butt cleavage is with a Brum, or, um, a bra for your bum. Forget about your chest, nothing about legs, right now it's seriously all about the backside.
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    Related: underwear, the brum, panties, is this ugly, bra

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