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Apparently, someone at
Kellogg's wasn't eating their Smart
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For the record, it isn't my mission to necessarily pick at Coca-Cola, even though this is my second blog...
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One of my biggest pet peeves within the advertising and marketing arena is false advertising...or for that matter, misleading the consumer. It happens all of the time and most of the time, I can let it go. That said, I've been fighting the urge to write about this specific topic for some time,... Read More »
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It is summer and here in the Midwest a hot, humid and sticky day. So it took some pretty compelling marketing and salesmanship to move me to leave the air conditioned comfort of my car as I drove through a city neighborhood. But I could not drive past a refreshing tableau on a shaded street corner. With a folding table and crudely printed brown card-board sign, the youngster I would come to know as Jason, offered lemon-aide or fruit punch for a buck a glass. This marketing approach appealed to much more than my thirst.
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Young Jason made a sale. I got a refreshing drink and a longer trip down memory lane than I care to admit. Before the first sip, I began thinking of my first entrepreneurial venture launched in my parent's suburban front yard when I was about four or five years old. I don't remember my exact age, but I remember the lesson I learned about customer service and delivering what you've advertised. Read More »
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NY Daily Mail
It's a victory for small breasted women everywhere. The naturally petite Keira Knightley refused to allow studio heads to digitally enlarge her chest in publicity photos of her upcoming movie, "The Duchess." According to the NY Daily News:
"She has insisted that her figure stay in its natural state,' an insider said. 'She is proud of her body and doesn't want it altered.'
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