Saturday, November 28, 2009

5 reasons women should focus on finances

At first, I didn't get it. Shouldn't women and men be seeking parity in everything?  If so, why do financial advisors like Suze Orman write books called "Women & Money," and why are women opening brokerage houses catering to women? I spoke to financial expert Manisha Thakor, one of the rising voices in the financial-advice-geared-towards-women set to get some answers.

As Manisha put it to me: In the new economy, where many financial decisions formally made by employers (particularly with regards to pensions and healthcare) are now squarely in our hands, a solid knowledge of personal finance is important for both men and women.  That said, financial knowledge is extra important for women -- because the place that women are ending up right now is a financially ugly one.  For two thirds of women over age 65, meager Social Security payments are the primary source of income.  In plain English this means they are literally choosing between food an essential medicines.  Acting on some basic advice earlier in their lives could change this statistic.  

Women (and those who raise them, employ them, live with, and love them) need to understand these financial realities:  

1. Women earn less. Three out of five working women earn less than $30,000 a year. Part of this may be due to career choices, but a key component is clearly the wage gap with women earning only $0.78 on the male dollar.  

2. Women engage in paid work for fewer years.  Women take more time out of the workforce than men, typically to raise children or care for elderly parents.  On average WISER reports that women women spend 12 years less than men in the paid workforce. This dramatically impacts women's ability to save for retirement. Leslie Bennetts stirred up a lot of emotions with her exploration of this factor in her  book The Feminine Mistake.

3. Women live longer. Women in the U.S. have an average life expectancy of 80 years versus 75 for men.  This means that women have to fund more years of retirement, after having worked for less money for fewer years than men.  To add insult to injury, those last years are often lived alone. According to AARP, women over age 65 are twice as likely as men to be widowed, divorced, or never married -- thus carrying that financial burden all by themselves.   

4. Women still grapple with the "a man is a financial plan" mindset.  As Laura Vanderkam observed in a recent Op-Ed in USA Today entitled The Princess Problem, "a growing proportion of young women entering the workforce will need to support their whole families at some point. Yet there's evidence that young women don't think about this as they plan their careers — because, hey, someday that prince might come."  Shows like "Mad Men" have triggered an awakening as women are reminded of what the work world used to be like.

5.  Women are not encouraged to negotiate their true worth. With articles like "11 Powerful Women that Make Other Men (and Women) Squirm," is it any wonder that women often feel uncomfortable speaking up for themselves in the workforce? This is unfortunate, because women have a solid track record of financial competence when they do engage with money.  Women have generated higher levels of returns in microlending programs and in managing portfolios

What do you think of all this? Do you think women and men need different financial advice?  

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From the Community…

Comments 1-8 of 8
  • yaya's Avatar
    Posted by yaya Tue Sep 8, 2009 2:51pm PDT

    Thank you for all of this info, women definitely need to be privy to statistics such as the ones you mentioned.

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  • dave u's Avatar
    Posted by dave u Wed Sep 9, 2009 5:39am PDT

    Money does not have a gender. This is just more marketing by the big fund company's and book sellers. If you put 100 dollars in the bank at 4 percent the interest earned will be the same regardless of the owners gender.A quart of milk at the store costs the same wheather you are a poor woman or man or a rich one. I am Sick of the brainwashing from these media company's,people need to educate themselves and stand up too the powers that be.Vote out the incumbents

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  • Mrs. Carol B's Avatar
    Posted by Mrs. Carol B Wed Sep 9, 2009 1:25pm PDT

    When you marry a man he does not become your HUSBANK.......... Every woman should know how to support herself and be secure enough to do so if need be. It's nice when a spouse shares expenses, etc. but totally not necessary for a succesful marriage.

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  • Jett's Avatar
    Posted by Jett Thu Sep 10, 2009 9:14am PDT

    Hmmm. You make an interesting point. I already handle the finances in my marriage. This doesn't mean I've been able to save any more or less than we might have if my husband were to do the finances, but it at least ensures we even HAVE any money with which to work, considering he does not have the first clue as to how to pay a bill or budget our spending. That might sound mean, but the fact is he designated me as CFO of our marriage because he felt I would be able to remember to pay the bills, and he would not. I appreciate your advice though, because of the very good reasons you give.

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  • bnthrdntht's Avatar
    Posted by bnthrdntht Fri Sep 11, 2009 6:54pm PDT

    Yes. This is all true. I wish I could go back in time and, instead of put all that time and energy into dead end relationships, put that into building a rock solid career. I'd be in a much better place today. But live and learn, right?

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  • bright's Avatar
    Posted by bright Sat Sep 12, 2009 2:08pm PDT

    I think that it is important for women to know how to take care of themselves financially. It is true that there is still no equality when it comes to making the equal amount of money. so, it is best to have a back up plan and know how to budget, invest, and save. I think this article is great, single or married.

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  • Billy Z's Avatar
    Posted by Billy Z Sat Sep 12, 2009 8:50pm PDT

    Boycott the Patriarchy!! Just Say NO to their BS!!

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  • Samih's Avatar
    Posted by Samih Mon Sep 14, 2009 4:51am PDT

    HI HOW ARE YOU

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Comments 1-8 of 8

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