On Page Factors
Keyword in Tile Tag
Keyword in Heading tags, H1, H2 and H3
Keyword in Links
Keyword Image File Names
Keyword URL
Keyword in Alt tags
Keyword Prominence
Keyword Density
Keyword Frequency
Off Page Factors
Directory
Submissions:
2000's of free directories are available. Choose among the best
because some of the directories using "No Follow"
Tags.
Search Engines Submissions:
Submit your sites properly. Do not submit repeatedly to search
engines.
Forums:
participate in your industry related forums & discussion
boards.
Blogging:
Create different blogs and write your own content. participating in
comments.
Press Release:
you can post Press Release, which also works like article junctions
& directories.
Articles:
Write keyword & content rich articles on your company's
updates, product release etc, and also inbound links.
Classifieds:
you can see some websites displaying free classifieds.
Social Bookmarking:
Social book marking it serve two purposes: it gets you incoming
links and it popularizes your websites in your community.
Negative
Factors:
Too much keyword repetition i.e. Keyword
Stuffing
Invisible Contentvia text same color as
background or CSS or other such methods
Doorway Page pages that are specifically
written for search engines.
Duplicate Content Watch out for those
duplicate filters.
Participating in Links Farms or services
that try to artificially increase your links by doing
shortcuts.
Cloaking showing a
pages to search engines different then users see based on their IP
address.
By Online Marketing Expert