In the 1950's Cheer Laundry Detergent tested three different colors for their "power flecks" . Consumers reported the following results:
Yellow - Didn't Get Clothes Clean Enough
Red - Caused Damage To Clothing
Blue - Got Clothes Cleaner
The Color had nothing to do with the cleaning capability of the detergent but the little blue flecks has helped Cheer become one of the oldest detergent brands on the market. Corporations understand the power of color and spend alot of time and money using it for office colors, advertising, logos, websites and more. How are your colors working for you? Research has shown the following psychological effects to these colors:
Blue - Cool, subduing , melancholy , contemplative, sober, cold, sky, water, ice Red - passionate, exciting, fervid, active, heat, fire, blood Green - quieting,refreshing,peaceful,health but it can also denote illness or guilt Purple - dignified , pompous, religious, mournful, mystic, cool, mist , darkness, shadow Yellow - cheerful, inspiring, vital, celestial, denoting high spirit, health , and sunlight Black - style, class, romance, funereal, ominous, deadly, depressing, night, emptiness
* Note: Colors have different associations in different cultures. White in China is a color for mourning while red brings good luck. Know your audience . What message are you trying to share with your clients? Are you colors working with that message or against it? A professional Web Designer will take the time to use color and images to convey the emotional effects of your website before your Client reads a single word.
If you are ready for that new website contact MaryEllen Gibson www.maryellengibson.com or maryellen@companyxinc.com
MaryEllen Gibson is currently the Online Marketing Director at Company X Inc. in Temecula , California. Her expertise range from Web Design to Online marketing , and Social Media Optimization. www.maryellengibson.com
