Bert Martinez for SuccessTelevision.com
Google has a very helpful service which can help you get more
publicity. And the best part it’s FREE!
It's like a having a media clipping service which scrutinizes both the web and Google News
publicity for your business
For instance, let's say you're a big fan of “Glen Beck”.
You can set up a Google Alert for “Glen Beck”. Then whenever Google
finds anything mentioned in a top news story or on the web,
you'll get an email including the web site address so you can
go see where
and how “Glen Beck” is mentioned.
To set up your own Google Alerts for free, just go to http:/ / www.google.com/ alerts (read further down for using this service and its paid alternative).
The exciting thing is you can use this service to grow your business in all sorts of ways.
Some of the obvious ways to use it includes setting up alerts to see what others are saying about you or your business online: 'discover' what they saying about your competitors; find out about new developments in your field of expertise and/or discover some other businesses with whom you might want to ally yourself in some way.
BerThis service is also one of the best publicity tools ever created and it's FREE! Here are three tips to use Google Alerts to get media exposure:
STRATEGY #1 –
Obtain IMMEDIATE publicity by
tying your product or service with breaking news stories.
One of the best and easiest ways to get FREE publicity is to be able to comment on what's already in the news. For instance, one of my clients is Gerry Robert, a book writing coach, wealth expert and author of the Millionaire Mindset. One of the strategies we employ whenever an alert pops up having to deal "Wealth, Book Writing, or the Economy" in America or Canada, is to contact newspapers and radio/TV shows in that city immediately and let them know we can comment on what’s happening.
Robert once asked me, 'But how will I know when a related story hits the news?'
My answer: "Google Alerts."
The results will blow you away!
