Healthy Living

Wednesday, October 15, 2008

The high fructose corn syrup publicity machine is beginning

Whoopsie, apparently all of our (and Michael Pollan's) hating on high-fructose corn syrup is starting to ruffle some feathers, specifically those of the people who make their money selling high-fructose corn syrup. They're fighting back with a major PR campaign that is trying to convince worried moms that corn syrup is as natural as honey. Really? I know, I didn't believe it either, but here's what they had to say in their press release:

"HFCS, like table sugar and honey, is natural. It is made from corn, a natural grain product. HFCS contains no artificial or synthetic ingredients or color additives and meets FDA's requirements for the use of the term 'natural.'"

Hmmm... to get honey, you fight your way through some bees and crack open a honey comb and blammo, you've got your honey right there. With maple syrup, you tap some trees and then condense it down through boiling and blammo, maple syrup. Pretty much the same process with sugar beets and sugar cane, although you have to mash those first and then throw them into a colander to strain them. In fact, if you had the raw ingredients, you could totally make beet sugar or maple syrup in your own kitchen. But corn syrup? Here's the recipe from Linda Joyce Forristal, in case you want to make it at home (except, well, you probably don't have an industrial factory for a kitchen).

"First, cornstarch is treated with alpha-amylase to produce shorter chains of sugars called polysaccharides. Alpha-amylase is industrially produced by a bacterium, usually Bacillus sp. It is purified and then shipped to HFCS manufacturers. Next, an enzyme called glucoamylase breaks the sugar chains down even further to yield the simple sugar glucose. Unlike alpha-amylase, glucoamylase is produced by Aspergillus, a fungus, in a fermentation vat where one would likely see little balls of Aspergillus floating on the top. The third enzyme, glucose-isomerase, is very expensive. It converts glucose to a mixture of about 42 percent fructose and 50-52 percent glucose with some other sugars mixed in. While alpha-amylase and glucoamylase are added directly to the slurry, pricey glucose-isomerase is packed into columns and the sugar mixture is then passed over it. Inexpensive alpha-amylase and glucoamylase are used only once, glucose-isomerase is reused until it loses most of its activity. There are two more steps involved. First is a liquid chromatography step that takes the mixture to 90 percent fructose. Finally, this is back-blended with the original mixture to yield a final concentration of about 55 percent fructose--what the industry calls high fructose corn syrup."

Sounds pretty straight forward, huh? All enyzme-y and natural? I think it would be easier to make your own Legos from scratch, honestly, but let's see how gullible the average consumer is, shall we?

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From the Community…

Comments 1-10 of 36
  • april_everist's Avatar
    Posted by april_everist Mon Jun 30, 2008 1:02pm PDT

    Tell me about it...In my freshman year of college, I dropped 40 lbs in the matter of months. Lets just say everything I ate "didn't agree with me."

    After 3 months of numerous doctor visits I was finally referred to a specialist and was soon diagnosed with an intolerance to fructose syrup. I couldn’t even digest fruit for the next few months.

    To this day I still check ingredients in most of everything I buy, and let me tell you fructose is in everything. My advice is to be more conscience of foods that contain this ingredient and limit your portions. Or just stay away from the stuff... :)

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  • HotCrossBuns's Avatar
    Posted by HotCrossBuns Mon Jun 30, 2008 2:04pm PDT

    I'll let the FDA and its affiliates buy the foods with H-F'ose Corn Syrup, and buy the natural honey and cane juices for my family. At least I know it comes from sources nature intended for us to use!

    Report Abuse
  • MelK's Avatar
    Posted by MelK Mon Jun 30, 2008 4:54pm PDT

    I do my best to buy all natural, and wish more of the companies would switch. For Soda/Pop, I love Hanks!

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  • Steffie's Avatar
    Posted by Steffie Tue Jul 1, 2008 10:09am PDT

    It's so hard to find ANYTHING without HFCS, unless you go to an organic store (which can sometimes be much more expensive.) It takes a lot of time and effort to go grocery shopping and not buy that garbage. It IS possible, however. Or at least it's possible to find the best product, with as little HFCS in it. Sugar can be good for the body - but it's best when in a natural form, such as sugar cane (preferably brown sugar), honey, REAL syrup, or fruit. Not created in a lab with enzymes. Natural my.... you know what :)

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  • hidee's Avatar
    Posted by hidee Tue Jul 1, 2008 11:59am PDT

    I agree it is hard and very time consuming to find items without HFCS. I also try to buy items that dont contain modified ingredients and thats hard too.

    Report Abuse
  • Rita's Avatar
    Posted by Rita Thu Jul 3, 2008 9:01am PDT

    The average consumer WILL fall for this. Seriously, how many people have given up chocolate (not the real healthy kind) just because it's not exactly good for them. Corn syrup is meant to make things taste "good." People are not going to give this up willingly. And as far as finding things without it. Read the labels and buy natural products. Simple as that. The problem isn't that you can't find it, it's that people are not willing to try hard enough.

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  • optiva's Avatar
    Posted by optiva Thu Jul 3, 2008 9:30am PDT

    all natural all the way. HFCS is not natural in anyway,shape or form,it's killing us by making us fat fat fat,and we get addicted to it,it's in everything!!! I'd rather eat dirt then eat HFCS!!!

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  • DAMN GIRL ITS LIKE THAT!!!!!!!'s Avatar
    Posted by DAMN GIRL ITS LIKE THAT!!!!!!! Thu Jul 3, 2008 4:07pm PDT

    yeah that stuff will kill you and its every where and they wonder why americans are obease. its like crack keep your kids away from that junk

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  • Ann's Avatar
    Posted by Ann Fri Jul 4, 2008 7:53am PDT

    We should ask why the FDA allows something like HFCS to qualify as natural? Now I have to read labels on food that indicate "all natural"! I already spend so much time looking at labels in the aisle of the supermarket, yea that's me standing in your way to get your favorite jam, cause I'm looking for the one that actually is "natural". Sorry!

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  • Ann's Avatar
    Posted by Ann Fri Jul 4, 2008 7:54am PDT

    We should ask why the FDA allows something like HFCS to qualify as natural? Now I have to read labels on food that indicate "all natural"! I already spend so much time looking at labels in the aisle of the supermarket, yea that's me standing in your way to get your favorite jam, cause I'm looking for the one that actually is "natural". Sorry!

    Report Abuse
Comments 1-10 of 36

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