As far back as we can remember,
there haven't been any good or even moderately OK tampon
commercials. Whether it's the red dot rolling around your
screen or the "pearl girl" jingle, they've all been
stupid and borderline irritating. When it comes to marketing
tampons, it's almost a dying battle. No one wants to buy them,
but you need them. Do you really have a strong opinion on brands?
Maybe. It's sort of like how you know whether you prefer Coke
or Pepsi, you stick with your first choice, and perhaps one day
your friend gives you a sip of her Dr. Pepper and you like it, so
you decide to switch. In other words: creating and watching
commercials for such products both usually suck. All the more
reason to appreciate Tampax's innovative ad starring tennis
champ Serena Williams.
The battle between Serena Williams vs. Mother Nature is no contest
(duh), but the commercial is far from predictable. While there is
no mention of cramps or bloating, there are references to.. wait
for it... blood! Yes, getting your period means bleeding, and
actually has nothing to do with that mysterious, clear blue liquid
in every other tampon commercial we've ever seen. While the
New York Post calls the ad "uncomfortably graphic,"
we don't think the clever pun about "having no bad
blood" is gross. For once a tampon ad actually points out the
annoying anticipation of your period, and shows--not tells--that
even Aunt Flo can't stop you from winning a tennis
game being strong and going about your day as usual. So
while, yes, it's another silly tampon ad, at least this is one
we can appreciate.
Serena Williams makes the first bearable tampon ad maybe ever
editor
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Posted by Tue Sep 29, 2009 1:35pm PDT
Report AbuseLOVE it!! Finally, a tampon commercial that's not stupid and "uncomfortable". For those of you who think it is crossing the line, grow up, having a "period" means "you will be bleeding". Always has, always will. Now, when they start making commercials about the "bloody uterine lining being pushed forth through your vagina because of a dialated cervix...", you can complain. Although, even then, I will find it quite ammusing.
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Posted by Tue Sep 29, 2009 3:02pm PDT
Report AbuseThe worst is Always, "Have a happy period"
WTF ~ have a happy period??
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Posted by Tue Sep 29, 2009 3:34pm PDT
Report AbuseNot bad.
I like the actress who plays Aunt Flo.
Can you imagine listing that job on your resume: "In 2009, I played the part of Menstruation in a series of commercials."
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Posted by Tue Sep 29, 2009 3:53pm PDT
Report AbuseWhat a great minute of banter! Well done, Tampax folks!
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