Fashion + Beauty

Sunday, November 29, 2009

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OPI Wants You to Paint Before You Purchase

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In one of the more exciting Web features to debut in a long time, OPI has added a “Try It On Color Studio” to its online site so consumers can test-run specific nail lacquers before they make a purchase. It’s similar in concept to those hair-color programs that let you upload a photo of yourself so you can see how you would look as a blonde, but way easier to use and way more realistic (we actually let out an enthusiastic “Cool!” when we were playing with it earlier). You can try on more than 200 shades after selecting your skin tone (olive) and nail length (medium long) for a better idea of how, say, that pale yellow polish looks on your nails (not good). We fared better with Lunch at the Delhi ,” a cleverly named coral that is a must-have for spring.

 

Photo: Courtesy of OPI

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From the Community…

Comments 1-3 of 3
  • opiniononly's Avatar
    Posted by opiniononly Tue Apr 21, 2009 4:55pm PDT

    Love OPI's naming creativity but wish the polish had a longer shelf life. It's manufactured for salon use where it gets used up more quickly than with someone like me who rotates colors regularly. Great idea though, worth a look.

    Report Abuse
  • vlvolove's Avatar
    Posted by vlvolove Tue Apr 21, 2009 9:59pm PDT

    Zoya is the thing for long lasting polish... a must have\

    Report Abuse
  • Jasmine's Avatar
    Posted by Jasmine Thu Apr 23, 2009 8:30am PDT

    I exclusively use OPI I don't like to use anything else. The colors are so rich and the nail polish last so much longer. I go to a nail salon that only uses OPI!

    Report Abuse
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