Fashion + Beauty

Saturday, November 28, 2009

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Is this ugly? Introducing the Brum, a bra for your bum

Cendrillion Cheeky Brief at agentprovocateur.com

Cendrillion Cheeky Brief at agentprovocateur.com

I've never really been one to buy sexy, stylish underwear, especially not the expensive kind, especially not the kind that you imagine really put-together women wearing under their perfectly tailored clothes. So it makes sense that I might be a bit (heh) behind on the latest lingerie trends.

But, today folks, I gave myself an education and let me tell you something: Butt is the new boobs. In fact, the hottest look in lingerie is actually something let's call butt cleavage and the best way to show off your butt cleavage is with a Brum, or, um, a bra for your bum. I'm not joking. Forget about your chest, nothing about legs, right now it's seriously all about the ass.

According to BlackBook magazine:
"Traditionally considered an unattractive sign of sloppiness, plumber's butt is no longer a blue-collar syndrome, but a naughty tease on par with the greatest sideboob. Anal cleavage has gained popularity this century with the rise of low-cut jeans (or should I say descent), the emergence of the whale tale, and most recently, posterior-revealing lingerie."

In essence, that's what a Brum is. A new breed of panties that highlight and frame your asset for no point other than making you look tantalizing from behind. Unlike a real bra, they offer no support, but like some cheap bras, a few of them may squish you together in uncomfortable ways.
All of that said, and I know it's totally weird, but I'm kind of into the brum.
If you're interested, you can find a slew of options by clicking here.
If not, I fully suspect you'll tell me below.
Related:
How do you feel about manties?
Fashion that makes us sad: Booty Pop panties
Waists are back: A eulogy to the volume trend
Syndication:

From the Community…

Comments 11-20 of 97
  • blah's Avatar
    Posted by blah Tue Jul 8, 2008 8:22pm PDT

    bahahaah.

    Report Abuse
  • chanell84's Avatar
    Posted by chanell84 Tue Jul 8, 2008 11:53pm PDT

    looks like very strange.how you can sit when you wearing them.

    Report Abuse
  • Eduunee's Avatar
    Posted by Eduunee Wed Jul 9, 2008 12:18am PDT

    i would say ugly!!!

    Report Abuse
  • Chloe's Avatar
    Posted by Chloe Wed Jul 9, 2008 1:35am PDT

    That's got to leave some crazy panty lines! And, while the model almost seems to pull it off (because she has a photogenic bod), anyone in true need of a ‘butt bra’ is likely to look tragic and desperately gullible. Verdict: Ugly!

    Report Abuse
  • LouisiQueen's Avatar
    Posted by LouisiQueen Wed Jul 9, 2008 1:42am PDT

    I think that its just another way to trick people into thinking that you have something that you dont. what happens when you go out with ya dude or whatever, its time to do the do, you take the brum off, and ya a** falls out of place.....awkward situation

    Report Abuse
  • Luna's Avatar
    Posted by Luna Wed Jul 9, 2008 7:20am PDT

    Just imagine the panty-lines! LOL

    Report Abuse
  • balla's Avatar
    Posted by balla Wed Jul 9, 2008 7:33am PDT

    wow nice one

    Report Abuse
  • Wendy's Avatar
    Posted by Wendy Wed Jul 9, 2008 8:10am PDT

    DONT LOOK COMFORTABLE BUT I LIKE MY BUTT COVERED THANKS ANYWAY.

    Report Abuse
  • sPaCeY's Avatar
    Posted by sPaCeY Wed Jul 9, 2008 8:23am PDT

    Thats just weird...........................

    Report Abuse
  • m@r!@'s Avatar
    Posted by m@r!@ Wed Jul 9, 2008 8:30am PDT

    dumb

    Report Abuse
Comments 11-20 of 97

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