Fashion + Beauty

Friday, October 10, 2008

Is this ugly? Introducing the Brum, a bra for your bum

Cendrillion Cheeky Brief at agentprovocateur.com

Cendrillion Cheeky Brief at agentprovocateur.com

I've never really been one to buy sexy, stylish underwear, especially not the expensive kind, especially not the kind that you imagine really put-together women wearing under their perfectly tailored clothes. So it makes sense that I might be a bit (heh) behind on the latest lingerie trends.

But, today folks, I gave myself an education and let me tell you something: Butt is the new boobs. In fact, the hottest look in lingerie is actually something let's call butt cleavage and the best way to show off your butt cleavage is with a Brum, or, um, a bra for your bum. I'm not joking. Forget about your chest, nothing about legs, right now it's seriously all about the ass.

According to BlackBook magazine:
"Traditionally considered an unattractive sign of sloppiness, plumber's butt is no longer a blue-collar syndrome, but a naughty tease on par with the greatest sideboob. Anal cleavage has gained popularity this century with the rise of low-cut jeans (or should I say descent), the emergence of the whale tale, and most recently, posterior-revealing lingerie."

In essence, that's what a Brum is. A new breed of panties that highlight and frame your asset for no point other than making you look tantalizing from behind. Unlike a real bra, they offer no support, but like some cheap bras, a few of them may squish you together in uncomfortable ways.
All of that said, and I know it's totally weird, but I'm kind of into the brum.
If you're interested, you can find a slew of options by clicking here.
If not, I fully suspect you'll tell me below.
Related:
How do you feel about manties?
Fashion that makes us sad: Booty Pop panties
Waists are back: A eulogy to the volume trend
Syndication:

From the Community…

Comments 1-10 of 95
  • mr.teddykins's Avatar
    Posted by mr.teddykins Tue Jul 8, 2008 4:49pm PDT

    ...is this a joke?

    Report Abuse
  • Carol G's Avatar
    Posted by Carol G Tue Jul 8, 2008 4:59pm PDT

    I'm a very sexual sensual woman and that is a very over illustrated look for a womans bottom you want to accent not over extent. this must be alook for the common freak show.

    Report Abuse
  • LadyBug's Avatar
    Posted by LadyBug Tue Jul 8, 2008 5:52pm PDT

    I'm not really sure what to think of it....I feel like its that new song that you hear and you hate, but then it grows on you and you find yourself humming it sporadically during the day. Hmmmm

    Report Abuse
  • Blue Eyes's Avatar
    Posted by Blue Eyes Tue Jul 8, 2008 6:29pm PDT

    Butt cleavage...nice. Haha! Sorry, but that's a little high schoolish don't you think?

    Report Abuse
  • D's Avatar
    Posted by D Tue Jul 8, 2008 6:53pm PDT

    Looks painful...

    Report Abuse
  • Sweet's Avatar
    Posted by Sweet Tue Jul 8, 2008 7:16pm PDT

    I think the booty bra looks cool but only if you have a great ass. I don't think middle America will take to this. Also not an everyday item to wear but maybe just for a sexy night.

    Report Abuse
  • Bellisima's Avatar
    Posted by Bellisima Tue Jul 8, 2008 7:21pm PDT

    Actually it looks like my criss cross lingerie, Kinda sexy though if it wasn't a bra...for your a** LOL

    Report Abuse
  • musicdivakelly's Avatar
    Posted by musicdivakelly Tue Jul 8, 2008 7:43pm PDT

    lol i should wear some of these, i have a nice ass

    Report Abuse
  • graylady's Avatar
    Posted by graylady Tue Jul 8, 2008 7:46pm PDT

    They can tie themselves up in it all they want,but I will pass on it.

    Report Abuse
  • i miss mickidees!!!!!!=('s Avatar
    Posted by i miss mickidees!!!!!!=( Tue Jul 8, 2008 8:22pm PDT

    UMM IF I SAW SOMEONE WALKING AT THE BEACH LIKE THAT.I WILL START LAUGHING.

    only for the BEDR00M...

    :]

    Report Abuse
Comments 1-10 of 95

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