Fashion + Beauty

Saturday, November 28, 2009

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Feel Good About A Beauty Purchase: This Eye Shadow Helps Improve Lives in Africa

And that’s why I love it. Of course it doesn’t hurt that this Sue Devitt Hydrating Marine Minerals Destination Eye Palette in Serengeti ($37.50) is absolutely gorgeous. Buying it will give you that inner beauty feel-good feeling—here’s how…

Makeup artist Sue Devitt has aligned her incredible cosmetics line with Africa Foundation, a non-profit organization working to improve the lives of rural Africans. Twenty percent of the profits from the sale of her eye shadow palettes will go towards purchasing “hippo” water rollers—unique tools that make it easier for African women to transport life-sustaining water over great distances to their villages. It really is a beautiful thing!

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Need more inspiration to buy? You can get tons of looks from this one little compact. Use just the top hue as a highlighter, try the bottom shade as an eyeliner, or run a brush over the entire palette to get a gorgeous coppery wash of color. Or do a sultry smoky eye using all of the shades: “Dust a medium-toned shade from lash line to the top of the lid. Then sweep the lightest color under your brow. Smudge the darkest hue along the lash line—this gives your eye that sexy depth. Finish with black mascara,” says Devitt. Thanks!

Try some of our reader's favorite mascaras to complete your look!

What do you think of this shadow? Gorgeous, right? Are you a sucker for products that give back too?


Click here for Petra’s beauty in Africa report.

by Kimberly A. Daly

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