Fashion + Beauty
Monday, September 8, 2008
Duane Reade, officially part of the green movement
On a recent
trip to Duane Reade, I was stopped in my tracks by what seemed like some kind
of beauty mirage. There, taking up prime real estate at the end of the skincare
aisle, was a bounty of creams, face washes, lip balms, and body butters from
niche natural companies typically found in health food stores—not the sort of
products I associate with a mass-market pharmacy. While the New York metro-area
drugstore has stocked Burt's Bees for a while now, DR recently upped the ante
with offerings from J.R. Watkins, Alba Organics, and Befine, the vegan skincare
line that you could literally eat, if you were in the habit of consuming soap
(to each her own). Most surprising to see, though, was the cult Israeli Dead
Sea line, Ahava, which is typically hard to find stateside, let alone
at your neighborhood pharmacy. The mere presence of the brand suggests a new
"aspirational" stocking approach—to which I say kudos: Being able to
buy toothpaste and specialty products in the same trip is a huge bonus. Fingers
crossed DR buyers stumble upon Jo Malone next.
By Celia Ellenberg
Photo: Courtesy of Ahava
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