CoverGirl Taps A Hero For New Campaigns
partner
CoverGirl upped its
diversity quotient today with the announcement that it will be
adding
Heroes star and Dominican beauty Dania Ramirez to
its roster of spokesmodels. Ramirez joins
Drew Barrymore,
Queen Latifah, and
Ellen DeGeneres as the newest member of the easy, breezy,
beautiful pack, and told
People.com that she intends on bringing “a story of struggle
and hard work” to her new post. She went on: “Not speaking the
language [when I got to America] and trying to figure out my
definition of beauty, you learn to recognize the beauty in all of
us.” That no doubt pleased her new employers at Procter &
Gamble—you can’t write a better inspirational endorsement than
that. She will star in print and television ads beginning January
2010.
Photo: Jeffrey Mayer / Wire Image
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